We've blogged several times about what we think will be major trends with digital photo frames: 1) digital frames used in business and 2) digital frames with streaming media. Well an announcement today by Reality Interactive, LLC caught our eye as an example of both. Seems they've set up a program where banks can use commercially available digital photo frames to stream messages to their patrons in the branch.
If you think about a bank or any financial institution, what better place to take advantage of real time streaming media at a personal level. A perfect application of a digital photo frame.
Think about all the constantly changing information banks need to display to patrons. Today's interests rates, CD rates, home equity loan rates, on and on. You'd feel sorry for the poor branch manager in charge of changing signage all over the branch. This seems to be the whole goal of Reality Interactive's bitSHUTTLE service, to make it easy for banks to use off the shelf digital frames connected to media that is easily up-datable by bank managers or their ad agency.
This follows the trend of using LCD televisions or plasmas in business places, but the goal of this offering and similar digital photo frame services is partly the mobility of the display device. A digital frame easily fits by the teller window, the forms counter, hanging on the wall, or wherever else the bank needs to get out information.
Banks are like other large but local service business that have corporate marketing messages that need a centralized information distribution 
service, but also allow for localized media customization. The bitSHUTTLE offering does both, and allows bank customers to stay intimately informed with their bank "without being bombarded with tedious fliers or paper print outs".
We almost think of it as CNBC but at a local level. Sure CNBC uses big giant LCD screens each day to show us what's happening on the NYSE and NASDAQ minute to minute, but the concept at a local bank branch is similar, and a cheaper, more mobile, but equally capable digital photo frame makes perfect sense.
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